TV audience for MTV VMAs drops, while Facebook streams rise tenfold

The TV audience for Sunday's MTV Video Music Awards dropped by a third to 6.5 million, compared to 9.8 million last year, the New York Times reports.

But Viacom, which owns MTV, has said the number of people streaming on Facebook had a tenfold increase.
In 2015 there were 4.4 million streams on the social network - this year it rose dramatically to 45.8 million.

Beyonce dominates the MTV Video Music Awards 2016

Beyonce was the big winner at last night's MTV VMAs in New York.

The singer scooped seven awards in total including the prestigious prize for video of the year for the track Formation.

"First of all I'd like to thank my beautiful daughter and my incredible husband for all of their support," she said during one acceptance speech.

Held annually, the VMAs, rewards musicians for their visual efforts.